BeMoreEco Interview with Fanny Abitbol – Creator of Bebe Cannelle

{ July 30, 2009 @ 10:13 am } · { fashion }
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Talk us through your business Day.
I start the day checking if there are any urgent queries in my inbox. Otherwise the morning is dedicated to my family: we go to the park and do the grocery shopping. I pack the “next day” orders early afternoon just before Rachel’s nap. Then, I work a few hours in front of the computer in the afternoon when she is asleep, after having rested for about 30 minutes myself.
Tell us about Bebe Cannelle? How did it all start? / What was your tipping point in pursuing your own business?
I love searching for new and innovative products but they all come from different countries/suppliers. So the idea behind Bebe Cannelle is to gather under one roof, or rather one store, all the hard to find products I was lucky enough to use with my daughter and for which so many people were asking me about.
What is the most rewarding part of your job?
I love working with mothers of small babies.
Who do you most admire in the green industry?
I admire my supplier, Wrapsody, who did a fabulous rebranding and repackaging of her wrap baby carriers. All the instructions are printed on recycled paper using vegetable-based ink, the dust bag is totally biodegradable yet sturdy and the wraps fantastic colours come from toxin-free dyes.
If you could change one thing in the green industry what would it be?
I wish all things green could be more available to disadvantaged people.
How do you feel about the term greenwash?
Customers are becoming more aware of those practices so they will hopefully disappear. We have to take responsibility for our choices, both as a customer (requesting certifications, documentations when we buy something), and as an entrepreneur (requesting our suppliers to be transparent regarding their green pactices).
What advice would you give to someone starting out in the industry today?
Do your research, follow your dream, be true to yourself at all times.
What is your vision for an eco Britain ?
So much could be done regarding how British homes are insulated, built and maintained, especially the rented flats. We could reduce the cost of energy so much by getting proper windows for example: in our last (rented) flat, we were heating the street as much as the living room!
What is the most important piece of information you have ever been told?
You are what you charge.
If you were prime minister for the day, what one thing would you do?
I would forbid non-electric cars from being made.
When not working, where can we find you?
At the park with my daughter.

Talk us through your business Day.

I start the day checking if there are any urgent queries in my inbox. Otherwise the morning is dedicated to my family: we go to the park and do the grocery shopping. I pack the “next day” orders early afternoon just before Rachel’s nap. Then, I work a few hours in front of the computer in the afternoon when she is asleep, after having rested for about 30 minutes myself.

Tell us about Bebe Cannelle? How did it all start? / What was your tipping point in pursuing your own business?

I love searching for new and innovative products but they all come from different countries/suppliers. So the idea behind Bebe Cannelle is to gather under one roof, or rather one store, all the hard to find products I was lucky enough to use with my daughter and for which so many people were asking me about.

What is the most rewarding part of your job?

I love working with mothers of small babies.

Who do you most admire in the green industry?

I admire my supplier, Wrapsody, who did a fabulous rebranding and repackaging of her wrap baby carriers. All the instructions are printed on recycled paper using vegetable-based ink, the dust bag is totally biodegradable yet sturdy and the wraps fantastic colours come from toxin-free dyes.

If you could change one thing in the green industry what would it be?

I wish all things green could be more available to disadvantaged people.

How do you feel about the term greenwash?

Customers are becoming more aware of those practices so they will hopefully disappear. We have to take responsibility for our choices, both as a customer (requesting certifications, documentations when we buy something), and as an entrepreneur (requesting our suppliers to be transparent regarding their green pactices).

What advice would you give to someone starting out in the industry today?

Do your research, follow your dream, be true to yourself at all times.

What is your vision for an eco Britain ?

So much could be done regarding how British homes are insulated, built and maintained, especially the rented flats. We could reduce the cost of energy so much by getting proper windows for example: in our last (rented) flat, we were heating the street as much as the living room!

What is the most important piece of information you have ever been told?

You are what you charge.

If you were prime minister for the day, what one thing would you do?

I would forbid non-electric cars from being made.

When not working, where can we find you?

At the park with my daughter.

Meet Alex Conti, January Green God

{ June 3, 2009 @ 7:04 pm } · { Transport }
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The author, Ales Conti, describes his incredible eco-travel experiences forthe lucky ladies at Daisy Green Magazine.

When we picked ten green gods back in November, we weren’t planning on a regular theme. But those handsome, clever, ethical men just keep on offering themselves to us and we are powerless to resist. Here author, eco-traveller, archaeologist and self-confessed Indiana Jones wannabe, Alex Conti, talks exclusively to Daisy Green.

Archaeologist to eco travel writer. A bit of a change! Explain.
Ah yes, I must admit it appears to be a strange route. Well, archaeology really appealed to my sense of adventure. I grew up watching Indiana Jones and in some way I suppose I wanted to be a little like that. I travelled a lot in that sphere and fell in love with exploring new destinations or at least finding new ways of seeing old ones. I love living and understanding different cultures and really getting to know what makes a place tick. Writing about it was only a small step away.

What is your favourite place that you have visited. Is it featured in the book?
You know that’s the hardest question. I think that your favourite destination changes all the time, I think it changes with you… One year the perfect place is that small beach on a tiny Greek island, the next it might be the bustling activity of Old Delhi, everything depends on how you are feeling at the time and in some ways it is important to keep it that way (after all you don’t want the same holiday every year!). In the book I cover pretty much most of the globe and, from property to property, everything is so different that pitching them against each other is almost impossible.

Carbon offsetting – your opinions please.
Well it’s a good interim solution. It allows us to keep flying responsibly and in the meantime gives airlines and aircraft manufacturers a much needed breathing space to come up with better and more efficient permanent solutions. I often hear that the best thing to do is not to travel at all, but I have to disagree. Travel is an enormously important social phenomenon; it allows people to see things, to open their horizons and to understand the world around them. The cultural, historical and economical ramifications of travel are intrinsic to our humanity and people should not be deprived of it. However, we should all make a personal effort to travel responsibly, take the train if you can, take the most efficient flight routes and then offset the rest with a trusted provider.

What are your top five tips for planning an Eco holiday?
Everything is in the planning and the devil is in the detail. The more you plan at home the more you get to relax on holiday. Spending time looking at where to stay, how to get there and where to eat are all important parts of the planning stages and ultimately can be great fun, they help you visualise a place and learn a little about it before you arrive. You should also make sure that before you leave you: pack wisely (extra weight on flights means extra fuel and also extra back pain), choose the most efficient method of transport (train over plane and direct flights over indirect), choose your providers wisely (if you are using a local tour operator make sure they are environmentally aware, the hotel should also be the same) and finally do your homework (reading up on local culture and habits will stand you in good stead).

Does your love of all things green spill into your own life? Do you furiously try to reduce reuse and recycle?
I am afraid that it does, but only in the same ‘realistic green’ manner that I apply to travel. I love recycling as it only requires the smallest effort. It reduces the emissions associated with extracting virgin materials, manufacturing products and to top it all off, it can be done in the comfort of your home. Another obvious solution I like is making sure that when I replace an appliance it is always with one that is more efficient, the old one is donated or recycled. Gone are the days of throwing things away, there is always a second life waiting for most of our possessions whether you give them to charity, to a recycling centre or even just a friend who needs them, whatever you do try not to throw them away unnecessarily.

Ethical vs environmental – different issues or intrinsically linked?
It’s all linked. When we talk about environmental concerns the associated argument is normally ‘nature-centric’ but in its broader sense I think it overlaps with a lot of ethical issues we also like to talk about. One term that I see mentioned more often lately is that of ‘Geo-tourism’. This works well as it refers to tourism that sustains and enhances the geographical character of a place: its culture, environment and heritage. I like it because it makes no distinction where there should be none. If we take the trouble to organise an eco holiday the local people and businesses are just as much a consideration as the local flora or fauna. In our eco hotel or lodge selection it is imperative that the properties follow these small but important rules that ultimately take into account both environmental and ethical questions: dependence on the natural environment, ecological sustainability, proven contribution to conservation, provision of environmental training programs, incorporation of cultural considerations and provision of an economic return to the local community.

What are your own travel plans for this New Year?
For the New Year there are many travel plans in the pipeline. I have some research to do in Europe to seek more eco properties for our listing and consolidate the current entries. Then there will of course be the mandatory sailing holiday! Sailing has become something of an eco living benchmark for me, being that close to nature and seeing the effects that even the smallest personal action can have on the immediate environment is quite telling. I often think that if we all lived as efficient as people do at sea the world would be a different place.

What does 2009 hold for Alex Conti?
Who knows! A new book is in the pipeline which will be completely different and promises to be quite a shock. In the meantime I will be there to help people have the most incredible experiences of their lives without any eco-guilt.

When Ecotricity meets Eco-fashion

{ April 28, 2009 @ 2:34 pm } · { Energy, fashion }
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Safia from People Tree meets Dale Vince, Founder of Ecotricity

Safia: Why ecology? What made you start Ecotricity, why green energy?

Dale: I wanted to change world. I had a low impact life style. I dropped out for 10 years, living in buses and trucks, building and fixing my own things. I was very self sufficient, very low impact. I had a bit of an epiphany at the end of those ten years – that I had achieved an awful lot personally, but could achieve a lot more if I dropped back in and built a big windmill. I was already using little ones to power my home.

Safia: How old when first windmill, don’t tell me it was about 8?

Dale: No actually it was 1996.

Safia: And how old where you then?

Dale: Er let me think, I was 35

Safia: You’ve had a very green lifestyle for a long time, who was your inspiration?

Dale: It was all from me actually. I remember being 13 and looking at the number of cars on the road, and this was quite a long time ago so there were a lot less, I thought about how much fuel was in their tanks and how much they were burning. I started to try to get my head around fuel as a finite resource and how no one was talking about it. I was concerned about the throwaway nature of disposable batteries and stuff, energy seemed precious to me and yet people were just burning it, only able to use it once.

Safia: That’s is quite unusual for a young lad really, I have a son who is 16, although he has grown up in the most organic, sustainably equitable household he still looks at pictures of Ferraris and goes “I really like the look of that”. I hope it is just a passing phase, six months and we will be out of it.

Dale: Hasn’t passed me yet.

Safia: Oh yes you build dragsters don’t you – so you have that to satisfy your macho side.

Dale: Yeah … I have this kind of petrol head, tree hugger duality going on.

Safia: I guess I do the same thing with fashion.

Ok, I am extremely interested about how you actually brought your model to scale. I guess green energy is one of the models that venture capitalists have moved on more quickly than many… I guess partly because of carbon credits, and that whole piece of financial system that has been developed around it, but how did you lobby and how did you make it noticed?

Dale: Just by ‘doing’ really. We invented the concept of green electricity back in 1995, it didn’t exist in the world, you couldn’t buy it anywhere. We set out for the first time to supply it in the UK. I believe in ‘showing by doing’ and I have had a succession of energy ministers and people get in touch or come and see me and say ‘how do you do this?’, and ‘how do you do that?’. I am more of a reactive kind of lobbyist than proactive in that respect. I don’t really reach out as much as go out there and do.

Safia: Ok, so what’s been the most difficult thing for you? Who has been the most difficult person to convince? What tactics have you used to succeed?

Dale: I haven’t tried to convince anyone in particular. The body of people that have been the most difficult have been the ‘anti-wind people’. They are a tiny minority of the population but they are very vociferous. There is no one person or organisation that we have tried to convince because again we’ve just got on and done it. We aren’t interested in convincing people, we are just interested in ‘doing’ so I suppose in that respect we were lucky that we hooked up with Triodos Bank back in the day – we didn’t have to convince them that green energy worked, we just had to show them that individual projects were economic and could pay back the debt. We gave up trying to convince power companies that green electricity is something that they should be interested in. Instead we just went out and reached energy users and said ‘hey, surely you wanted a different kind of electricity?’ and found that they did.

Safia: Ok, so Triodos helped from the beginning and being of a similar mind set wanted to support a business like yours. Have you got any advice for us at People Tree where we are employing 500-800 hand weavers? Each one of those handlooms saves one tonne of Co2 going into the atmosphere each year.

Dale: Brilliant

Safia: You know, rather than producing it on a powered machine. Our argument has been very strongly that with the world population growing the only resource that we have in plentiful supply are people’s hands. Quite tricky that, although you have got the Roedale Institute who have published figures now for organic agriculture looking at one acre over a year being able to sequester 1.5 tonnes of Co2, there aren’t any figures published in public domain for handloom. That’s very frustrating because there are more than 10 million hand weavers that have this really robust model which is this £150 loom that they work on and that puts the food on the table for them but doesn’t give them much opportunity for development. But through Fair Trade we can actually double what they earn – through interventions in terms of fabric design and development and helping them with market access and the technical assistance that goes along side it. In terms of hand weaving and that as a green or human energy, have you got any advice in how we could harness some of the goodwill or make it an economic model that can get some support?

Dale: The thing that falls off the top of my head would be to the chance to have the carbon credit from that piece of handwork work. Whether it’s a tonne or a tonne and a half a year, it will be increasing in value and, I guess, to realise this you would need it either to be recognised in any of the global schemes that are emerging in carbon trading or find some voluntary outfit that would recognise it to say – ‘look we are going to pay more for this because there is a carbon benefit.’

Safia: People come to us and say what do we do to offset your carbon and I say well we work with hand skills and organic cotton, are you kidding me? We are more than best practice; we are helping these people whose environmental footprint is probably the most benign in the world.

Dale: Yes. I am not a fan of offsetting, but you are like us – people used to say to us do you have an environmental policy?

Safia: I know and we are like ‘Yeah that’s what I get up in the morning for you idiot’…no, I know.

Safia: Moving on it’s Earth Day soon (April 22nd). We know very little in Britain and Europe. Although in Japan, where we founded People Tree 17-18 years ago, we celebrate Earth Day which is actually a huge event until we intitiated World Fair Trade Day which is in May. On Earth Day what will you be doing at Ecotricity?

Dale: I am not actually sure to be honest, I’ll be putting on your organic cotton shirt!

Nature interview with James Lovelock

{ April 28, 2009 @ 2:12 pm } · { Communication }
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James Lovelock is best known as the father of Gaia theory; the idea that all parts of our planet form a complex interacting system, like a single organism. His new book depicts Gaia in trouble. In this interview Lovelock sounds a final warning for planet earth and enthuses about his upcoming space trip. 

Eco Interview with Del Forte from Tierra Del Forte

{ April 27, 2009 @ 3:07 pm } · { fashion }
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Del Forte is one of the leading organic denim labels. Their organic cotton is from the US. Here the label head Tierra Del Forte talks about working in the conventional denim market and then launching her own sustainable label and what made her want to work in an eco and ethical way. She also talks about their amazing fit and styles. Watch the video interview with Tierra then browse the organic sustainable Del Forte denim line.

Source – Fashion Conscience

MoreEco Interview with Vic Morgan of Ethical Superstore

{ April 27, 2009 @ 2:05 pm } · { Retail }
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090109_02Ethical Superstore is one of MoreEco’s most popular stores. Therefore the Team at MoreEco decided to spend 5 minutes with Vic Morgan, co-founder of Ethicalsuperstore.com and ask him some quick fire question. 

Vic Morgan  is a social entrepreneur in the field of ethical trading and e-commerce having previously founded a New York-based fair trade gift company.  A native of Rhode Island in the U.S., Vic has an MBA from Harvard and career experiences that include new venture development and strategy consulting for international businesses and public sector organisations. 

Tell us about Ethical Superstore? How did it all start?

It began in 2004 with 2 guys sitting in a 250 square foot office in Newcastle developing websites for Traidcraft and other fair trade organisations. Next thing you know (it sometimes seems it happened that fast), we’re in a 25,000 square foot warehouse with 40 staff selling 5,000 products to over 100,000 customers.

You recently joined forces with Natural Collection, can you tell us a bit more about this?

Natural Collection was looking for a new warehouse and we still had plenty of space, so after meeting at the Green Awards last year we started talking about how we could work together.  As we got to know each other, we soon realised there was so much more we could do together if we merged the businesses.  If all goes according to plan, the Ethical Superstore and Natural Collection online shops will be re-launched with all orders being sent from our (slightly fuller) warehouse in Gateshead in June. 

What makes the Ethical Superstore a great place to work?

The Ethical Superstore team – good, friendly, hard working people.  And all the Fairtrade coffee I can drink.

What is the most rewarding part of your job?

Turning the ideas of social business into reality.

Who do you most admire in the green industry?

The person who leads the world to a global climate change agreement.  In the meantime, all the millions who are campaigning for one.

If you could change one thing in the green industry what would it be? 

More innovation of high quality products and services.

How do you feel about the term greenwash?

As part of the solution to the greenwash problem, the development of an independent carbon labelling system would be a useful tool to help consumers make “eco product” purchasing decisions, similar to what the traffic light system is achieving for food.

What advice would you give to someone starting out in the industry today?

Be fanatical about service excellence and quality.  Just because you’ve got a good cause doesn’t mean you can get away with providing an average service. 

What is your vision for an eco Britain ?

I dream about a return to village life.  My first choice would be a farm in Buttermere in the Lake District where I’d also work as a park ranger!

What is the most important piece of information you have ever been told?

Actions speak louder than words.

If you were prime minister for the day, what one thing would you do?

Well given any major decisions could be overturned the next day, perhaps I’d have more impact if I asked everyone who reports to the prime minister that exact same question “If you were prime minister for the day, what one thing would you do?”  Then I’d post their answers on Twitter and the video footage on Youtube.

How do you feel about Obama’s green policies?

I voted for him, but as I said above, actions speak louder than words, so we shall see…

 

MoreEco Members can earn 8 MoreEco points for every £ they spend at Ethical Superstore. Also for every 10 points  earned  MoreEco will offset 1kg fo carbon for free.

Become a MoreEco member today and receive 500 FREE start up points.

 

Latest Ethical Superstore Eco Shopping Offers

Interview with Nicola Alexander from Daisy Green Magazine

{ April 21, 2009 @ 8:40 am } · { fashion }
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daisygreenEco Interview spent 5 minutes with Nicola Alexander from Daisy Green Magazine. This is how it went.

Talk us through your business Day.

Well I work from home so I get up with my husband at 6.30 and potter on until he leaves the house at 8. I love to make him breakfast and lunch, it’s a cool way to start the morning.  At 8 I sit in the office and the first thing I do is check the statistics from the day before. I am pretty obsessive when it comes to how many people are reading and which articles they like. Emails next and this normally takes at least a couple of hours. I love chatting to people and feel that’s important to respond personally, although it can take over if you are not careful.

As the founder of the magazine, I manage everything from the sales and advertising, write articles and organise our events. It’s a jam packed day and I am quite reactive, its hard to stay on task! Generally, I can sit at the desk for 10 hours straight without noticing the time, so I have to force myself to have a break. I am lucky though, as I can go and check on our plants in the conservatory and have a cup of tea looking at the garden.

Sally Anne, our Editor, is normally online for the whole day throwing ideas back and forth. The other members of the daisygreenmagazine.co.uk team currently work full time for other companies.

On an evening I can generally be found promoting the business and the events on social networking sites. I try to get finished by 8pm so I can have some down time.

 

Tell us about daisygreenmagazine.co.uk

Daisygreenmagazine.co.uk is unique in that the team who work on the magazine are normal women who want to lead by example. The magazine was conceived back in April 2008 and started life as a personal blog – a bit of a rant actually. Mainstream magazines just didn’t give me what I wanted and therefore my husband suggested I start one of my own! Now as a Senior Manager in a school this was really removed from my area of expertise but I thought, why not. I have always wanted to run my own business and now I do! We LOVE fashion, homeware and beauty products but realise that every single thing we buy has an impact somewhere along the line. Whether it be because people aren’t being paid a fair wage, or the land is getting drowned in pesticides or the landfill sites are just too full, it all adds up.

Daisygreenmagazine.co.uk is an example of the environmental and social changes you can make, easily and cost effectively, and still have fun, still shop, still be girlie. If we can, anyone can.

 

What makes the company a great place to work?

Well its fun, busy, no two days are the same. Its hard work, which we love and we meet and speak to lots of like minded people. Also, we are based in our homes which is fantastic. And we believe we are making a difference.

 

Who do you most admire in the green industry?

I admire all the people who have started their own small, independent, companies because they really believe in what they are doing.

 

What is the most rewarding part of your job?

Working for myself for a company that has lots of energy and sound ethics.

 

If you could change one thing in the green industry what would it be? 

People using scare tactics to try and encourage change in individuals. My personal belief is that leading by example, and being as positive as you can has a bigger impact. We are heading for serious problems if great change does not occur, but scaring people makes them hide away from the reality.

 

What advice would you give to someone starting out in the industry today?

Just go for it. If you really believe you can do something have a go. Research the idea thoroughly, check out the competition but harness your passion to make a difference.  

 

What is your vision for an eco  Britain ?

People buying local and using the local transport more. Businesses turning off their shop signs through the night. The majority of homes and businesses swapping energy suppliers to a green tariff. The government putting some REAL money and time into the environment. Carrier bags being banned.

Have you any  final eco pearls of wisdom you would like to share?
Make change today. No matter how small; start a compost bin, take your own bags to pick up the shopping or change a light bulb. It all adds up to positive change.

Eco Friendly Clothing designer Camilla Norrback interview

{ April 15, 2009 @ 9:07 am } · { fashion }
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Article provided by www.fashion-conscience.com

Camilla Norrback is one of our favourite designer clothes lines, which also happens to be eco friendly and ethical, made in Europe and utilising organic cotton, silks, organic linen, and organic wools.

We thought you might like to know a little more about the designer behind the label, the talented Stockholm based Camilla. As she says she strives to make clothes that are beautiful and respectful to the environment and the wearer. This video interview is courtesy of the great eco website Sprig.

PR guru Ed Gillespie on greenwash

{ April 14, 2009 @ 11:22 am } · { Uncategorized }
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logoInterview provide by BSD – Building Sustainable Design

Enviro-babble is bad for sustainability and bad for business, warns PR man Ed Gillespie.

 

What made you go into communications?

I recognised some real problems with communication. My first masters was in marine biology and I worked as a fisheries researcher, but I ended up very frustrated at being ignored and seeing the industry go into decline. Then I worked as environmental manager at Transport for London, but again there was a real issue with communication. I decided to become a campaigner and a communicator. I met Solitaire Townsend [Futerra co-founder] when I did my second masters, in sustainable development. We set up Futerra in 2001. At the time green communications was awful. We were looked at like freaks and told there was no business to be found in that area, no reason for a specialist outfit. Now it’s a major consumer and business issue.

 

What problem do you see with how sustainability is communicated?

We are stuck in a pragmatic fudge. Public cynicism is compounded by government inconsistency and weak messages. Before now, we’ve been fighting a attitude battle – this idea that being green is a trend, or an optional extra. Those days are behind us but what we lack is a serious goal. Sweden said it would be oil free by 2020 and that’s a huge aim, but it certainly galvanises creative thinking.

 

How do you think greenwash is affecting the green agenda?

I hate it when some overenthusiastic PR gets hold of something vaguely green and hypes it out of all proportion, without really understanding the issues or backing it up with credible evidence. It weakens the whole green agenda and we run the risk of compounding cynicism right across the board. It happens in the built environment too. Some client tacks on some wind turbines and the PR agency suddenly claims the building’s sustainable. Utterly pointless, and it discredits the whole small scale renewables industry. To those kinds of PRs, I say sort your act out. Understand the detail, understand the real story behind it.

 

Have you turned down work because of your green scruples?

It’s a matter of what you work on. We co-created a small business awards programme for Shell, designed to encourage an entrepreneurial response to climate change. They asked us to do some PR for them and we said no. We don’t believe they’re part of a sustainable future. I may be interested in working with their renewables team but never general PR. If there isn’t a story to tell then we will be honest about it, and we have lost clients because of that.

 

How sustainable is your lifestyle?

I live and breathe sustainability – it’s a personal passion. We strive to lead by example as a business, too, by recycling and monitoring our carbon footprint. I haven’t had a car in 10 years and I gave up flying for holidays six years ago. I’ve taken one flight since then and that was to a climate change event in China for work. I refuse to fly to conferences now. On two occasions I’ve used the money they would have given me to fly out there and made a film to be shown at the event. That sends a powerful message.

Business travel is something that’s going to change in a more carbon constrained world.

 

What PR advice would you give to engineering consultancies?

Ask yourself whether what you’re doing is genuinely sustainable? Then ask yourself why? Is it at the heart of what you’re doing, is it changing the way that your offering is perceived, and is it changing the market, because a lot of it isn’t. Is it unique? What is the benefit to your potential client? How will make a difference, and how will you demonstrate that it does? This is where a well-observed, independent case study comes into its own.

 

How do you think the perception of green has changed over the years?

My old joke about working in climate change was that it’s a bit like wetting yourself in a dark suit: nobody really notices but you get a warm feeling inside. Now I just say it’s like teenage sex: everyone says they’re doing it but they probably aren’t, and those that are probably do it badly.

 

How would you raise awareness of the industry?

Turn the country’s heating off and see what happens.

Ooffoo Tweetmeet Interview with @moreeco

{ April 14, 2009 @ 8:57 am } · { Retail }
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ooffoo-logoThis interview is part of our ‘Ooffoo TweetMeet’ series of mini-interviews with our Twitter.com followers.

As Twitter only allows users to post in under 140 characters so do we in this interview format. So let’s meet a tweeter:

What is your name & twitter ID?
Mark Philip-Sorensen & @MoreEco

Where do you live?
I live in Cheltenham, Gloucesteshire

Name one great thing about living there?
Great place to bring up your kids and access to the Cotswolds. Great for walking.

Your job is?
Managing Director of Sorven Media Ltd – moreeco.com’s real name!

Why do you do it?
Secure my future and that of my kids and also helping the environment.

What are you most proud of?
Leaving a blue chip company after 15 year where I had been  and now doing someting completly new.

Name your favourite website and why?
I know its a bit boring but BBC News there is just some much information!!

If you could pick one book to be stranded on a desert island with what would it be and why?
This book will save your life by AM Holmes – It’s just a damn great story of California life.

The biggest problem humanity faces is…?
Trying to understand and believe that global warming IS going to happen!

But we should do the following to solve it…?
Provide greater support and engagement to people and companies who are dealling with the issues

Is there one thing you love about humanity?
It’s randomness

How do you inspire people?
Act and treat them how you would want to be treated yourself. Also ‘Take it Easy’

Name three twitter people we should follow and interview?
@sarah31, @ecoacres, @ecosaveology

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